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    September-2017
 
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Mobile Credit Card Processing Poses Dilemma For Small Businesses

Smartphones are becoming more ubiquitous each passing day.

Many users are demanding merchants accept mobile swiping as a condition of sale.

But for the merchant, there are costs involved in purchasing, installing new equipment and training staff.

Plus there is the added need for greater protections from fraud through the stealing of the electronic signal.

Kristen Gramigna is Chief Marketing Officer for BluePay, offers answers for some of the most asked questions about mobile credit card usage.

Q: Why Should Businesses Get Mobile Credit Card Processing? What Are the Benefits?

A: Accepting payments in more ways and in more places is always a good thing—the easier it is for customers to make purchases, the more sales a company stands to make. Mobile credit card processing eliminates the need for a landline connection, simplifies the payment process, and makes it possible to process credit card purchases safely and efficiently anywhere you go. What’s more, some providers offer specific benefits like easy tax calculations or customer rewards programs.

Q: Why Shouldn’t Businesses Get Mobile Credit Card Processing? What Are the Drawbacks?

A: Processing mobile credit card payments does require some level of tech knowledge (i.e., the ability to understand and use the software on a smartphone). While learning these skills isn’t complicated (the programs are designed to be user-friendly), companies that are uncomfortable with technology will be uncomfortable with mobile payments. Likewise, processing mobile credit card purchases, like processing any credit card payment, involves a fee—usually a percentage of the total transaction. Some providers have limited customer service, as well.

Q: Is Mobile Credit Card Processing Secure?

A: Mobile credit card processing is entirely secure, as long as a company chooses a processing provider that complies with Payment Card Industry (PCI) standards. Terminals that adhere to the strict guidelines in the PCI standards offer protection for merchants and consumers alike.

Q: What Does the Future Look Like for Mobile Payments?

A: As more and more businesses begin adopting mobile payment methods, the concept is likely to replace sliding imprint machines entirely. In the future, there will fewer credit card terminals and more mobile payment solutions.

Grasmigna argues for most industries, mobile credit card payments are the future—an easy and affordable tool for simplifying the payment system. Companies may avoid getting on board for a while, but not indefinitely. As customers taste the convenience of on-the-go payments, the option will continue to grow.

Kristen Graminga is Chief Marketing Officer for BluePay, a credit card processing firm offering iPhone credit card reader, and also serves on its Board of Directors. She has more than 15 years experience in the bankcard industry in direct sales, sales management and marketing.


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