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Small Business Digest


Video Short Form May Prove Popular For Marketing, Recruitment

Long, drawn out videos without a fast forward button are nightmares to any audience..

With attention spans becoming increasingly shorter as time passes and time and cost for businesses at a premium, it is important to make information short and to the point.

After working for a video production company, Michael Castellano developed a new innovation within the business realm called enGajer.

According to Castellano, enGajer uses short videos that allow for the user in his words to “choose their own adventure.”

enGajer offerings often begin with an introduction video where the company is briefly explained.

Castellano started his company after identifying that many people spend hours watching entire instructional videos only to find that a small portion of the video actually relates to what they were looking for, C

Castellano decided to create a program that would not only save the user time, but the employer as well.

Since small business owners especially need to be mindful of their time and expenses, adopting an approach like engager may prove to be an avenue to utilizing video as a marketing and recruitment tool.

.Having a lower cost approach like enGager allows for them to provide information to both potential employees and customers.

According to Castellano, the greatest obstacle that was facing this new innovation was there was nothing else for it to be compared to.

At the beginning, there were no examples, and thus it was often difficult for many to grasp Castellano’s vision. He kept pursuing with the project, gaining support from his family and friends who already invested in his video production company. 

From there the user is given a list of options of what they would like to learn more about. This saves the user valuable time. Instead of sifting through entire videos to find what they wish to know, they can easily to that part of the video.

Another advantage Castellano claims for enGajer is how cost effective the product is.

Rather than companies bringing in every individual candidate for a position, they can provide them with consistent and easy to understand information about the company, simply by sending them a link to their enGajer.

The Dashboard feature is another tool that maximizes time and cost. Using this program, a company can send a unique link to their enGajer to any customer or employee, from there the tracking program begins.

Companies are able to track what topic each person actually engaged in and how much of the entire enGajer they immersed themselves in.

The program keeps a record of their actions within the enGajer and ranks their interest level. This gives companies an idea at a glance, who they should put their time and effort into and on what topics.


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