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Small Business Digest


3 Tips to Avoid Having No One Show Up at a Company Career Fair

Career fairs continue to be a popular method for employers looking for top talent. And they should be a consideration for any business looking to enhance their recruiting efforts

In a recent Society of Human Resources Management/Career Journal survey, over 70 percent of human resource departments said they rely on job fairs to recruit employees. These events provide an excellent opportunity for employers to meet a large number of potential applicants in a short period of time.

Many HR professionals may think that job fairs are only organized by large corporations or career-planning services, such as CareerBuilder. However, any-sized business can host a successful career fair right at its office or facility with minimal effort.

“Hosting a job fair is the perfect way to introduce your business not only to job seekers, but to the local community as well,” said Jennifer Rojas, human resources manager at Appointment-Plus HR scheduling software.

A key component to ensure success is through effective marketing.

Rojas provided these 3 tips for companies to be successful with a career fair:

  • Contact local media: Most businesses seek local candidates when filling positions. This makes local newspapers, magazines, blogs, and television and radio stations perfect outlets to share your information.
    Companies can research local reporters and writers who have covered past job fairs. Once identified, write an e-mail introducing the business and the details of the job fair. Include the date, time, location and the specific positions the company is looking to fill.
    “Informing the local media about our career fairs has generated additional exposure for our company,” said Rojas. “At our last event, a local television network sent a cameraman to cover it.”
    Companies can also submit their job fair information to online calendars on newspaper and magazine Web sites.
  • Promote on social media: Job seekers are increasingly utilizing social media in their searches, which makes this outlet perfect for promoting a career fair.
    Consulting firm Lee Hecht Harrison reports that 48 percent of job seekers are active on social networking sites on a daily basis.
    “Social media is an increasingly important tool in a job search strategy,” said Greg Simpson of Lee Hecht Harrison. “Job seekers must understand how hiring managers and recruiters are using social media in all phases of the selection process.”
    Additionally, the popularity of social media also makes it the ideal spot for marketing events.
    According to, 84 percent of event organizers use Facebook, 61 percent use Twitter, and 42 percent use YouTube to promote events.
  • Advertise on the Company’s Web Site: The company’s web site career page is the logical spot to advertise a career fair. It should also be the page job seekers are directed to for additional information.
    Rojas says, “Consider adding an event registration form to the page. This makes the on-site registration process easier and instantly adds job seeker information to your prospect list.”

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