Small Business Digest Header Icon   •    •    •    •    •    •    •  
Small Business Digest


Twitter Writing for Small Businesses Can Be Learned

If Shakespeare ever had a great Twitter writing tip it would have to be, “brevity is the soul of wit.”

Yet, the undeniably witty Will wrapped this well-known quote in a long, drawn-out speech by a not-so-witty character in Hamlet.   Shakespeare was, of course, going for comic irony.

SnapApp’s Seth Lieberman (CEO) and Andrew Movarick (Social Media Specialist) comment that when marketers and “social media gurus” write posts like “Twenty Tips to Take Twitter to the Next Level and Leverage Social Media Shareability for Optimum Revenue Generating Virility,” it’s just ironically comical.

Lieberman and Movarick offer six quick Twitter writing tips for small businesses:

1. Just the facts Jack! SEO friendly titles get lost in translation on Twitter: The fact is, long fluffy titles just don’t work. The goal of the title is to say what the piece of content is and why people should consume it – all while leaving room for Twitter followers to add their own commentary. On Twitter, any SEO lift comes from the title in the link – not in the tweet text, so you can always create a shorter, Twitter-friendly version.

2. Good [Twitterers] borrow, but great [Twitterers] steal:  For humility’s sake, that was borrowed from T.S. Eliot, not stolen, but tweets that ring of familiarity tend to resonate in re-tweets and mentions. Wrapping a piece of content in a pop culture reference, a famous quote, a hit song, or anything that triggers a positive association can give a tweet a whole new level of impact. Be careful though, the greatness comes in making the tweet your own – not simply copying, pasting and praying that it works.

3. Time is on your side: or, rather, be timely.  There is a disproportionate advantage on social media channels for early responders and nowhere is it more apparent than on Twitter. When writing for Twitter, you need to remember you’re writing for a real-time audience. Your message needs to fit your followers’ interests at that moment. When you hit the right rhythm, you can tweet your way into online conversations, but when you hesitate for too long your entire message may be lost.

 4.  Make Tweets Personal: Who is ever really compelled to “Check out X facts about Y?” If it’s “X facts you didn’t know about Y,” however, you might find the tweet a little more compelling. Why? The key is “you.” There’s something alive in the tweet – a human, relatable element – that makes the message a shared experience instead of just a regurgitation of information. 

5.  “Get together and feel all right,” or bring your friends along! In his book, Likeable Social Media, Dave Kerpen likens social media to a cocktail party-- how often do you go to a cocktail party alone? What’s a party without your friends? The beauty of Twitter is that it’s tailor-made to bring your friends into your tweets.  If, for example, you’re sharing a post about content being king, why not invite a content marketing savvy friend into the conversation with a mention? I.E.: “4 Reasons Content is King [Link]… @SavvyFriend do you have anything to add?” One caveat here, however; your mention, like any invitation, has to fit the context of the relationship. When you bring someone into a conversation on Twitter, it has to be in a way the invitee / the mentioned can appreciate – otherwise you may come off as spammy or intrusive.

6. A little less talk, a lot more interaction. Sometimes, it’s better to inspire others to write about you than to write strictly on your own. Contests, sweepstakes, polls and other interactive content that you can include in a tweet can be great ways to invite others to do the writing for you.  Various platforms can create simple URLs that easily fit in 140 characters on the front end, and direct people to like, tweet or share the content in their own words once they’re finished.

© 2018, Information Strategies, Inc.
P.O. Box 315, Ridgefield, NJ 07657