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Small Business Digest


Women Business Leaders Are Surprisingly Optimistic

Leading provider of online marketing solutions for small, today announced the findings of a recent survey on the current state of women-owned businesses.

Women who lead their business ventures appear more optimistic than small business leaders in general.

A survey of 552 women business owners (WBOs) across the country were asked about their prospects.

Four out of five said they had a sense of economic optimism.

They were also asked about their motivations for starting their businesses, what business challenges they face, what and how micro- and macroeconomic factors impact their businesses, what investment plans they have for the year ahead, and what public policy issues are of greatest concern.

The survey was sponsored by businesses, in partnership with the National Association of Women Business Owners (NAWBO)

Among the survey findings were the following:

  • A pervasive sense of economic optimism: 81 percent were optimistic about their business’ overall performance for the year ahead. WBOs also plan to invest more (38 percent) or the same (54 percent) in hiring this year than they did in 2012 – a positive sign for the economy.
  • 2013 is the year of the female entrepreneur: 85 percent predict that more women will become entrepreneurs in 2013 than in past years.The top four issues keeping WBOs up at night: the state of the economy (57 percent), health insurance cost and affordability (40 percent), business tax issues (36 percent), and access to a quality workforce (36 percent).
  • Marketing tactics with the greatest impact on a business’ bottom line: 52 percent of WBOs indicated that website design and maintenance was very important, followed by social media marketing and SEO (38 percent) and email marketing (25 percent).
  • Obamacare not a small biz job killer: 71 percent feel that the Patient Protection and Affordable Care Act (“Obamacare”) will have no impact upon the way they do business. 


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